The Big Man of Jim Beam: Booker Noe and the NumberOne Bourbon in the World

by Jim Kokoris

Book Overview

Lessons on product, quality, innovation, and longevity from the "First Family of Bourbon"

The Big Man of Jim Beam delves into the life and times of legendary distiller F. Booker Noe III, grandson of Jim Beam and father of the bourbon boom. A true American original who left his mark on everything he did and everyone he met, this charismatic, opinionated man turned the Jim Beam company into the world's largest bourbon distillery and...

• Format: Hardcover
• Language: English
• ISBN: 1119320151
• ISBN13: 9781119320159
• Release Date: September 2016
• Publisher: Wiley
• Length: 240 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.9" x 5.0" x 7.1"