Essentials of Digital Marketing (Global Management Series)

by Kathryn Waite and Rodrigo Perez-Vega

* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content, measuring performance outcomes and understanding digital... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1911396013
• ISBN13: 9781911396017
• Release Date: December 2017
• Publisher: Goodfellow Publishers
• Length: 256 Pages
• Weight: 0.51 lbs.
• Dimensions: 9.5" x 0.8" x 7.5"