Creating Better Futures: Scenario Planning as a Tool for a Better Tomorrow

by James A. Ogilvy

As a founder and managing director of Global Business Network, James Ogilvy helped develop the technique of scenario planning, which has become an integral part of strategic thinking in both business and government. Now Ogilvy shows how we can use this cutting-edge method for social change in our own neighborhoods.
In Creating Better Futures, Ogilvy presents a profound new vision of how the world is changing--and how it can be changed for the...

• Format: Hardcover
• Language: English
• ISBN: 0195146115
• ISBN13: 9780195146110
• Release Date: April 2002
• Publisher: Oxford University Press, USA
• Length: 256 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.8" x 6.4" x 9.6"