Consumer Behaviour

by Maria Piacentini, Isabelle Szmigin, Dr Isabelle Szmigin

In this highly practical and engaging textbook, Szmigin and Piacentini provide the most holistic consideration of consumer behaviour available, demonstrating how seminal theories and cutting-edge... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0199646449
• ISBN13: 9780199646449
• Release Date: November 2014
• Publisher: Oxford University Press, USA
• Length: 472 Pages
• Weight: 1.95 lbs.