Children's Paper Premiums in American Advertising: 1890-1990s

by Loretta Metzger Rieger and Lagretta Metzger Bajorek

Here is a beautiful book celebrating a whole century of a favorite form of advertising. Through the use of children's paper premiums, many advertisers since the 1890s have created markets for their products. Children have enjoyed playing with the "free give-aways" that came with varied products, from the coffee their parents drank in the 1890s to the boxed cereal consumed in the 1990s. Product advertising easily found another avenue with radio entertainment...

• Format: Paperback
• Language: English
• ISBN: 0764310127
• ISBN13: 9780764310126
• Release Date: November 1999
• Publisher: Schiffer Publishing
• Length: 160 Pages
• Weight: 1.75 lbs.
• Dimensions: 0.5" x 11.0" x 8.4"