A/E/C Marketing Fundamentals: Your Keys to Success

by Kevin Miller, Holly R. Bolton, Julie Huval, et al.

Book Overview

Whether you are new to the A/E/C community and working on your very first job or you are a more seasoned professional who is taking on marketing responsibilities for the first time, you will find "A/E/C Marketing Fundamentals: Your Keys to Success' a useful introduction to marketing basics. Even if you are a more experienced marketer, you will learn core principles and effective strategies that will improve your job performance. This book, developed...

• Format: Paperback
• Language: English
• ISBN: 097692840X
• ISBN13: 9780976928409
• Release Date: June 2015
• Publisher: Society for Marketing Professional Services (
• Length: 188 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.5" x 7.0" x 10.0"