Zoonotic: A New Paradigm for Designing Successful Viral Business Strategies

By Carole Lamarque

Every entrepreneur dreams to find a success formula to quickly go viral with his/her product or service. Carole Lamarque believes that this formula for success exists, in nature. It's called a Zoonotic: a virus that is spreading virally all over the world at lightning speed. In this book, she demonstrates with concrete examples how a zoonotic pandemic such as Covid-19 can inspire a successful viral business strategy.

• Format: Paperback
• Language: English
• ISBN: 9401475148
• ISBN13: 9789401475143
• Release Date: December 2021
• Publisher: Lannoo Publishers
• Length: 200 Pages