Zoom: How 12 Exceptional Companies Are Navigating the Road to the Next Economy

by James M. Citrin

A groundbreaking new book examines 13 companies that are leading the charge in merging the practices of traditional and E-commerce businesses and the lessons readers can learn from them. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0385501315
• ISBN13: 9780385501316
• Release Date: January 2002
• Publisher: Broadway Business
• Length: 255 Pages
• Weight: 1.07 lbs.
• Dimensions: 1.0" x 6.4" x 9.6"

Customer Reviews

Insightful, Prescriptive, and Enjoyable

For those looking for a roadmap for sucessful businesses, Zoom is the book for you. With Zoom, Jim Citrin insightfully reveals the important success factors for successful businesses, and how companies have deployed them. The lessons of Zoom are not time dependent; they transcend business and technology eras. Zoom could also serve as an important aid for companies that have become derailed and provide a roadmap to get them back on the success road. I thought Zoom was excellent - insightful, actionable, and enjoyable.

Highly Recommended!

James M. Citrin draws his new business wisdom from detailed studies of 12 successful start-ups and blue chips. Identifying the common threads in these two groups, he comes to a simple conclusion: To win in the modern marketplace, companies must combine traditional management techniques with cutting-edge methods and technology. Even if some the conclusions presented here fail to surpass the obvious, we from getAbstract recommend this book for its cross-section of best practices, old and new.

Entertaining, Insightful, and Practical

I've now heard a lot of people talking about Zoom and now I know why. When you open it up, you're immediately drawn into the text with a compelling prologue which sets the stage for why this book is important and relevant in a post 9/11 world. Then it finds just the right balance between aspiration and reality in describing how to thrive in the volatile world we live in. My favorite thing of all are the spectacular illustrations that adorn the beginning of each chapter and section. The layout and look and feel of the book is as good as the writing and content. Highly recommended for anyone interested in business success.

Thoughtful, good read!

I picked up a review copy of this book because of its great cover and was quickly impressed! The author layed out a logical approach to leadership qualities from his last book and then wrote about "the world to come" from examples from large to small companies. The stories were great and the last part of the book had great vignettes and tips in a very presentable format. Great read, fun book. I highly recommend.

Finally, making sense of the post-dot.com world

If I have to read one more book about how all the dot.coms messed up, I think I will be ill. Here, FINALLY, someone is talking about what the world will be like going forward. Thank you.