Z.E.R.O.: Zero Paid Media as the New Marketing Model

by Maarten Albarda, Joseph Jaffe, Maarten Albarta

The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1118801156
• ISBN13: 9781118801154
• Release Date: October 2013
• Publisher: Wiley
• Length: 288 Pages
• Weight: 1.07 lbs.
• Dimensions: 1.0" x 6.4" x 9.3"