Youtility: Why Smart Marketing Is about Help Not Hype

by Jay Baer

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new...

• Format: Hardcover
• Language: English
• ISBN: 1591846668
• ISBN13: 9781591846666
• Release Date: June 2013
• Publisher: Portfolio
• Length: 240 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.9" x 5.7" x 8.3"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher