You're Kidding, Right?

By Brad Goldfarb

Book Overview

Why do so many investors lose money--even when they know what they should do?
Because investing isn't just about numbers. It's about psychology. And when emotions drive financial decisions, the results can be disastrous.
In his recently updated book "You're Kidding, Right?", Brad Goldfarb reveals the powerful forces of behavioral finance that cause investors to sabotage their own success. He does this using actual client questions he received during his 35 years as an advisor and portfolio manager, and answers/explains things in a conversational manner with humor and not in a condescending way. He also discusses how to understand analytics in a very simple way, so you can work collaboratively with your financial advisor.
From fear-driven selling during downturns, most investors underperform not because they lack knowledge, but because they let emotions rule their choices.
You'll discover:
Why investors consistently underperform the very funds they invest in
The most common behavioral traps--and how to spot them in yourself
How overconfidence, loss aversion, and herd mentality silently drain your returns
Practical strategies to make smarter, calmer, and more profitable investment decisions
How to build an investing mindset that keeps you disciplined through market highs and lows
Whether you're a seasoned investor, or a beginner investor, this book will give you the tools to recognize the emotional pitfalls that erode wealth--and the proven strategies to overcome them.
If you want to stop sabotaging your investments and finally take control of your financial future, this book is your guide.
Don't let emotions dictate your money.

• Format: Paperback
• Language: English
• ISBN: 1646546555
• ISBN13: 9781646546558
• Release Date: September 2025
• Publisher: Fulton Books
• Length: 232 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"