You're Gonna Love It

By Chuck Lewis

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• Format: Paperback
• Language: English
• ISBN: 0898151384
• ISBN13: 9780898151381
• Release Date: August 1985
• Publisher: Ten Speed Press
• Length: 190 Pages
• Weight: 0.55 lbs.
• Dimensions: 8.3" x 0.8" x 5.5"

Customer Reviews

Selling for people who can't stand the idea

This is a pretty amusing book, aside from being one of the more enlightening books I ever read about selling. The true stories about a lifetime of selling make it worth reading it alone, even if you never put any of the great ideas to use. When I first ran into this book, (and Chuck, I happen to have bought it from him personally) I was an artist trying to be a signpainter who secretly held the idea that having to sell anything was selling out. Chuck Lewis changed my mind from with this book. I particularly enjoyed his ideas of tailoring your selling to the positive advantages rather than appealing to the doom of negative costs. Stuck in my mind forever is one of Chuck's observations that any emotional appeals can have a positive side to them: "Pride without fear is a desire for excellence."The other thing his book taught me that I still use almost every day twenty years later: "tell people what it is, how it works and what it can do for them." That one little hint from the book has not only transformed my attitude about presenting my ideas, it has made me a better communicator in general!