Your SEO Guide: Search Engine Optimization in the Age of AI
Learn the SEO and AI search skills you need in 2026 as Google's AI Overviews, AI Mode, and AI search platforms such as ChatGPT, Claude, and Perplexity reshape how people search, compare, and find information online.
Textbook-like, but practical. Across 10 modules and 50+ units, Your SEO Guide: Search Engine Optimization in the Age of AI explains the foundations of SEO while showing how search visibility is being reshaped by AI-generated answers, AI Overviews, AI Mode, and generative AI platforms.
Written for marketing professionals, website owners, university and college students, corporate training programs, and self-study learners, this book is suitable for beginners as well as experienced digital marketers who want a clearer framework for SEO in the age of AI.
Inside, you'll learn:
how SEO works and why it still matters as AI search growshow Google crawls, indexes, ranks, and displays contenthow to understand your website, customers, competitors, and search landscapehow to conduct keyword research and map search intenthow to improve technical SEO, on-page SEO, content strategy, and off-page authorityhow AI Overviews, AI Mode, and AI search platforms affect visibility, clicks, trust, and citationshow to measure SEO performance using tools such as Google Search Console, GA4, and other SEO platformshow to build practical SEO roadmaps that can be implemented over timeFor readers who want a more structured hands-on project, the Your SEO Guide Companion Workbook is also available separately. The workbook follows the same 10-module structure and guides readers through practical exercises, assessment-style questions, and a capstone project that produces a complete 90-Day SEO & AI Visibility Strategy Report for a real website.
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