Your Brand, the Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships

By Michael Brito

Book Overview

Content is still king and if you re a brand marketer, you need to start thinking like a media company, too. "Your Brand, The Next Media Company "brings together the strategic insights, operational... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0789751615
• ISBN13: 9780789751614
• Release Date: January 2013
• Publisher: Que
• Length: 257 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 6.4" x 9.2"