Your AD Here: The Cool Sell of Guerrilla Marketing

by Michael Serazio

Book Overview

2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association
2013 Book of the Year, Visual Communication Division, National Communication Association

Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio...

• Format: Paperback
• Language: English
• ISBN: 0814785905
• ISBN13: 9780814785904
• Release Date: April 2013
• Publisher: New York University Press
• Length: 237 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 6.0" x 8.9"