You Talkin To Me?: Thoughts & Observations on Marketing & Promotions

By Marc Apple

You Talkin To Me? Thoughts & Observations on Marketing & Promotions is author Marc Apple's first book showcasing his true-life experiences as a marketing and promotions executive; from running a magazine, to working in the radio and record industries.

Told through a lighthearted approach, Apple reveals tricks of the trade and explanations on how an unknown product can become an overnight sensation, literally overnight. The stories that make up You Talkin To Me? Thoughts & Observations on Marketing & Promotions are filled with valuable insight and a healthy dose of humor covering these topics and much more:

What makes a product stand out on crowded retail shelves?

Is it a fad or trend? How to ride the wave out?

What can you do to make sure customer service is job #1?

How to give the people what they want and sometimes what they don't want.

Is human interaction real anymore?

You Talkin To Me? Thoughts & Observations on Marketing & Promotions is a useful resource for those currently practicing in the profession or by anyone that has wondered what it takes to make a product a success story.

• Format: Paperback
• Language: English
• ISBN: 0595328245
• ISBN13: 9780595328246
• Release Date: August 2004
• Publisher: iUniverse
• Length: 144 Pages
• Weight: 0.49 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"

Customer Reviews

Well written and timely observations!

You can read this book in one sitting, or you can sit back and enjoy it chapter by chapter and thus take in and relish Marc's meaningful, well-written observations per marketing and promotions. He has a great ability to describe how his hints and ideas are beneficial to all people, not just to those marketing products, and thus his book should be enjoyable and fun for everyone. I recommend you read it as I did, chapter by chapter, btw....