You Are the Product: Powerful Self-Marketing for Practicing Professionals

By Lester W. Anderson

"The complex concepts of marketing are brought to an essential level of simplicity. You will be able to take these strategies today and apply them to your business tomorrow" This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0963480944
• ISBN13: 9780963480941
• Release Date: January 1993
• Publisher: Financial Marketing Group
• Length: 215 Pages
• Weight: 0.65 lbs.
• Dimensions: 9.0" x 0.8" x 5.7"

Customer Reviews

The best simple marketing plan ever.

I am a no marketing planner, like so many other salesmen in the street. This book gives you a simple plan that will certainly help you increase sales, specially if you are in the financial services field. No doubt about, it will also help you understand why success takes time and how to handle the big accounts.And the real differece between selling and marketing.