You Are a Brand!: In Person and Online, How Smart People Brand Themselves for Business Success

by Catherine Kaputa

Book Overview

Learn insider secrets for career success from THE personal branding strategist.

Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career.

Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves...

• Format: Paperback
• Language: English
• ISBN: 1857885805
• ISBN13: 9781857885804
• Release Date: September 2012
• Publisher: Nicholas Brealey Publishing
• Length: 305 Pages
• Weight: 0.95 lbs.
• Dimensions: 1.0" x 5.9" x 8.9"