Business is a story with unclear ending. Dreaming to be small proves to be a big dream today. "XCulture How Superheroes Are Born" is an awarded leadership and training program designed to boost the resilience and success of new entrepreneurs, DIY and small business owners in a globalized world. An estimated 1 billion individuals in both developed and developing nations can be defined as necessity entrepreneurs; individuals who have no other viable option for licit income than to start a small, income-generating activity. In this more and more complex world, fewer than 80% of new and small businesses survive their first year, and at five years, the survival rate drops below 50%. And not because of the lack of sweat, motivation, enthusiasm, nerve, ingenuity and bravery. The book has a strong coaching vibe, it highlights also pieces of the author
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