CEO and business owner John Perfetto reveals an innovative new mindset for success for small business owners in his wise and inspiring guide, Wrong to Right. Forget what business schools teach you. That kind of learning is not structured to reward entrepreneurial tendencies. Instead, Perfetto lays out the forces that can nurture'?or squelch'?a growing business. He shows the internal and external causes that can put a business owner out on the street, and he reveals the self-destructive impulses that can ruin a great enterprise. From hiring employees to dealing with the media, Wrong to Right is both clearly written and logically organized. It just might be the only business plan you will ever need.
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