Writing Proposals

By Richard Johnson-Sheehan

Book Overview

Writing Proposals 2/e offers a comprehensive approach to proposal development which is often not found in other books on the subject. KEY TOPICS: Chapters place the steps for developing an effective proposal in a rhetorical context, building a coherent approach to persuasive writing. Offers readers visual thinking strategies, encouraging them to tap into their own abilities to visualize complex situations and imagine solutions. Provides strategies for using the Internet to collect information toward writing proposals, including key word and topic tree search techniques. Helps readers sort out the monetary needs of their proposal by including a complete discussion on creating budgets. The book uses two case studies to illustrate the proposal writing process. Appearing in every chapter, these case studies show readers how people invent, compose, revise, and edit proposals. MARKET: For those seeking a comprehensive guide to writing proposals.

• Format: Paperback
• Language: English
• ISBN: 0205583148
• ISBN13: 9780205583140
• Release Date: August 2007
• Publisher: Pearson Education
• Length: 288 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.8" x 6.9" x 9.1"

Customer Reviews

Not just Grant Writing for Dummies

This book contains a lot of information on grants and proposals, and all components of them. It has formats for how to write the main body and other aspects of the proposal. In the technical writing class I took, I worked in a team so I was mostly responsible for the budget aspect of the report, and this book does a good job explaining exactly what the budget is supposed to look like and how to write it. I wish the language was a little less dense and more accessible, but this is definitely a good guide for those in business classes or similar.

Great Tool!

While studying from this textbook I learned how to develop a winning proposal that applies to real world businees needs. The end of chapter "scenario development" story line really helped to convey how the process of writing a proposal takes place. Great Book, Great Read, and a Must Buy.

Best Book Available

This book is one of the better ones available for business proposals. It IS the best book on the subject for people who work in businesses related to science and technology.The author's approach is straightforward, without the usual sales mumbo jumbo in other books. I found his strategies for improving the odds of success very effective.The book is a bit expensive, but after winning a couple multi-million dollar contracts that price seemed very small.

Absolutely Awesome. Very Usable and Comprehensive

Unlike most books about proposal writing, this book really gets down to the nuts and bolts. But it also provides persuasion strategies that really help land the client. The book would work with business or technical applications.I've read many books on proposals, but this is the only one I would recommend. You won't need another book if you have this one.