Writing Persuasively: Getting Your Ideas Across in Business

By Kathleen A. Begley

When you adapt basic sales techniques in your everyday business writing, you can get your readers to do what you want. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1418864811
• ISBN13: 9781418864811
• Release Date: January 2005
• Publisher: Crisp Pub Inc
• Length: 120 Pages
• Weight: 0.60 lbs.
• Dimensions: 9.8" x 0.3" x 8.0"

Customer Reviews

This book got me a signed book contract

I purchased "Writing That Sells" by Dr. Kathleen A. Begley at a Chester county PA book signing and writing seminar. Dr. Begley not only signed my book, but she gave me the key idea that helped me get my own (and first) book contract signed. That idea, which is one of many important ideas in her book is to tell the publisher how your book will greatly benefit the publishing company, not how the book will help you. It worked for me, and it will work for you. Paul H. Harkins

Writing That Sells

I found this book provides simple yet effective techniques to get others to embrace your ideas. The self tests were particularly effective in reinforcing the teaching points. Easy reading at an affordable price that will surely produced results and pay for itself.