Writing Marketing

by Stephen Brown

Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word.

Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of...

• Format: Paperback
• Language: English
• ISBN: 1412902665
• ISBN13: 9781412902663
• Release Date: September 2005
• Publisher: Sage Publications Ltd
• Length: 272 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.2" x 9.2"