Write Better Surveys. Period.

By Bonny Patricia McClain

Developing surveys is not celebrated work and suffers a poor reputation for a multitude of reasons. Most notably, the tools required for effective survey design are based in cognitive science, statistics, research methodology, human and social behavior--as well as clinical expertise. Unfortunately the complexity is often under-appreciated. Not just by those of us that design and write them but even by organizations requesting data.

• Format: Paperback
• Language: English
• ISBN: 1534800514
• ISBN13: 9781534800519
• Release Date: June 2016
• Publisher: Createspace Independent Publishing Platform
• Length: 26 Pages
• Weight: 0.11 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"