More than Meets the Ear . . . You hear them. You see them. You say them. In everyday speech, these expressions are thick as ticks on a coondog. They come as natural as breathing. Now . . . find and use the wit and wisdom of 15,000+ Americanisms, bromides, clich s, epigrams, figures of speech, idioms, maxims, platitudes, proverbs, tongue twisters, spoonerisms and memorable doggerel to entertain and amuse you and your friends. For language lovers of all ages who enjoy the creative use of English, this diverse collection of phrases differs from all other works of its kind not only by its rich scope of content but also, for quick reference, by grouping entries according to similar meaning. It presents numerous choices to express a given idea. A perennial function of clich s and idioms in popular culture has been to inspire titles for books, movies, songs and even advertising campaigns. This phenomenon also can work the other way around. A book or film title can quickly become a clich , as with the 1970 film Catch-22, which has since come to describe any paradoxical or quirky dilemma. I think it safe to say that many future multimillion-dollar ad themes, book or movie titles are tucked between the covers of "Would You Mind Repeating That?" All professionals who write for a wide audience, including advertising copywriters, speechwriters, public relations writers, screenwriters and journalists, should find it a valuable resource. Readers will appreciate the lighthearted, free-flowing tone and rich amalgam of expressions in many categories in a straightforward, non-didactic style. Reading in many classifications becomes a kind of poetry and entertainment in itself.
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