World's Greatest Brands: An International Review by Interbrand

By Interbrand Group and Interbrand

The importance of brand-name identification is not taken lightly (especially by their owners). It can make or break an organization. By focusing on over 300 of the world's leading trademarks, Interbrand provides an overview of the brand arena. Industries covered range from automobiles to financial services. Describes what makes each brand powerful and how each is differentiated from its competitors on a brand-by-brand basis. Also explores branding trends in different industries and countries.

• Format: Hardcover
• Language: English
• ISBN: 0471572837
• ISBN13: 9780471572831
• Release Date: February 1992
• Publisher: Wiley
• Length: 260 Pages
• Weight: 2.70 lbs.
• Dimensions: 10.4" x 1.0" x 9.3"

Customer Reviews

Best example of branding

THis book is able to provide most of the brands that you can think of in the general life, such as food and auto. It is also a great book for a marketing student as well as a brand manager to read in order to have a clear view about a brand. According the example it provides, you are now able to make your own judement about how you are going to extend or re-position your brand.