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World Branding: Concept, Strategy and Design 1584232838 Book Cover

World Branding: Concept, Strategy and Design

Edition Description

This bold and innovative new book examines the phenomenon of branding as corporate strategy. With an introductory essay on the role and philosophy of branding on the international stage, World Branding provides a step-by-step approach for the reader, breaking down the various...

Edition Details
Format:Paperback
Language:English
ISBN:1584232838
Format: Paperback
Condition:
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