Working for McDonald's in Europe: The Unequal Struggle

By Tony Royle

Book Overview

This volume represents a real-life case study, revealing the interaction between the McDonald's Corporation - the most famous brand in the world - and the regulatory systems of a number of different European countries.

• Format: Paperback
• Language: English
• ISBN: 0415207878
• ISBN13: 9780415207874
• Release Date: December 2000
• Publisher: Routledge
• Length: 256 Pages
• Weight: 0.86 lbs.
• Dimensions: 0.6" x 6.2" x 9.2"