Workbook and Study Guide for The Master's Program in Dealer Management: This Workbook and Study Guide is designed to assist you develop and implement ... Program and Profitable Growth Strategy.
This Workbook and Study Guide brings together significant elements of all three texts in "The Master's Program in Dealer Management" into a Profitable Dealer Strategy Development and Operations Improvement Program. The three texts include:-Achieving Excellence in Dealer/Distributor Performance - Strategies, Tactics, Operations for Achieving Dealer Excellence -The Dealer Problem-Solving Handbook The Workbook and Study Guide is designed for the Dealer Principal/Senior Executive who wishes to improve the overall profitability, market share, cash flow and customer retention of the dealership. It also serves as a "leader's guide" to organizational development and positive change. I have included many of the operational analysis exercises and discussion assignments from my "Master's Program in Dealer Management Workshop" with detailed instructions on how to best utilize them in your sales and profit improvement efforts.Be sure to carefully review the "Road Map for The Master's Program in Dealer Management" illustrated on page 12. Here you will see how the book is organized and how content from each text contributes to the development of your Remedial Action Plans.Walter J. McDonald
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