Words Matter: How One Little Word Can Change the Way You Do Business

By Norman P. MacDonald

Book Overview

Words matter. How we talk about our customers will have a direct impact on how we "think" about our customers. As you will learn from this book, customers are not "a" customer or "the" customer. They... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1496066413
• ISBN13: 9781496066411
• Release Date: September 2014
• Publisher: Createspace Independent Publishing Platform
• Length: 78 Pages
• Weight: 0.22 lbs.
• Dimensions: 0.2" x 5.5" x 8.5"