Word-Of-Mouth Marketing

by Jerry R. Wilson

Book Overview

Shows how to manage the ''talk factor'' in your company-spreading good news about the organization-and initiate a full-scale, word-of-mouth blitz to supplement any marketing strategy. Best of all, the techniques described here work for all organizations-big or small, professional or social, profit or non-profit. Whatever you're selling, it can help you wield the most powerful marketing tool of all.

• Format: Hardcover
• Language: English
• ISBN: 0471524956
• ISBN13: 9780471524953
• Release Date: January 1991
• Publisher: Wiley
• Length: 256 Pages
• Weight: 1.15 lbs.
• Dimensions: 1.0" x 6.3" x 9.3"

Customer Reviews

An Actional Plan

OK, this book does not get enough credit. It should be sitting on the book shelf of EVERY CEO. It should be mandatory reading for all customer service departments. Why? Wilson does the incredible. He gives much more than the few cents you'll pay for this book in terms of value. If you want to learn to deal with a customer in a way that leaves them... 1) Content with your product/service and company in general 2) Enthusiastic about working with you again and again 3) Happy to refer and steer others towards your business... Then this book is essential. Wilson even gives you a LIST of ideas to use. The one thing he really, really drove home for me is this: do the unexpected. As you'll learn reading the book, Jerry emphasizes that companies are lazy, stupid, and don't appreciate their customers. They let bad feelings spread, like a poison. I don't want to give away too much, but he is especially adamant about giving customers more than they expected. Anyway, I've got to run. Just make sure you get a hold of and thoroughly consume this book.

Great read especially for small business owners

This is a great book for anyone contemplating staring a business or already in business. All too often everyone wants to advertise which costs money. Jerry nails it in his book by focusing on your customers to market your business through "word of mouth." If you're struggling with how to promote or advertise your business, this is a must read.

Incredible

I have read over 300 business books and I would rank Jerry's Book at the top. Very practical ideas that are easy to implent and see immediate results. If you are in sales or own your own business you better hope your competition does not read this first!

This book really works wonders!

Word of Mouth Marketing is a book I have been looking for for a long time. In my business, of corporate entertainment, other performers are always asking for my advice on how I market myself. This books puts the marketing strategy that I use into black & white. How to get clients, How to KEEP clients, responding to negative situations, REWARDS for those that play a part in promoting YOUR BUSINESS, incentives to get people to talk about your product/business. I especially loved the final chapter, The Word of Mouth Marketing Blitz. Everything we need to know about utilizing word of mouth advertising is summarized in easy to understand, and easy to put into action steps. I will read this book over and over, and will definately refer others to it in the future.