Word-of-Mouth: Influences on the choice of Recommendation Sources

By Klaus Schofer and Klaus Schöfer

Inhaltsangabe: Abstract: The idea of understanding consumer behaviour as a sequential decision-making process is one that is common in marketing. The decision-making process itself is presented as a... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838641450
• ISBN13: 9783838641454
• Release Date: January 1998
• Publisher: Diplom.de
• Length: 92 Pages
• Weight: 0.29 lbs.
• Dimensions: 0.2" x 5.8" x 8.3"