Wonder Woman: Marketing Secrets for the Trillion Dollar Customer

By S. Shekar, Iain Ellwood, S Shekar, et al.

Book Overview

Introduction The Female Brain Women's Primary Characteristics Researching Women's Needs Generation Y Women Generation X Women Baby Boomer Women Marketing Communications Effective Brand Experience Design Touchpoint Improvement Bibliography

• Format: Paperback
• Language: English
• ISBN: 1349299774
• ISBN13: 9781349299775
• Release Date: February 2016
• Publisher: Palgrave MacMillan
• Length: 240 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"