Women in Mass Communication: Challenging Gender Values (SAGE Focus Editions)

By Pamela J. Creedon

Book Overview

Women in Mass Communication focuses on what may be the single most important issue for professionals in the area of mass communication in the next few decades -- the increasing feminist presence and proliferating feminist perspectives within the field. The volume begins with a look at the study and teaching of mass communication, including such topics as a feminist perspective on media law, gender in a global context, women of colour in communication, and the effect of women communication teachers on their students. Contributors call for significant changes in the way we think of mass communication and represent pioneering efforts to extend feminist theory in the area. The second section examines the status of women in television, advertising, public relations, newspapers, magazines, and radio, outlining the current issues for women in the mass media. The book concludes with a discussion of the alternative values presented by the women′s movement media and a thought provoking picture of alternative futures for mass communication based on various feminist theoretical positions.

• Format: Paperback
• Language: English
• ISBN: 0803934483
• ISBN13: 9780803934481
• Release Date: August 1989
• Publisher: SAGE Publications, Incorporated
• Length: 464 Pages
• Weight: 0.95 lbs.
• Dimensions: 8.5" x 0.8" x 5.5"

Customer Reviews

Fascinating Comprehensive Survey on Women in Mass Comm.

Very well written collection on that status of women in the media. This is a collection of essays about gender values in mass communication. The editor, Pamela J. Creedon, has identified a wide range of issues for discussion. Inspite of the huge scope of the book, the essays remain cohesive and well-knit.The book looks at the increased number of women scholars in this area and its effects. ("gender switch"). A key message of the book is that a significant change in status quo will occur, not when women try to change the system, but when they improve their position within the system and change the internal dynamics therein. A second message is that the gender roles defined by white male counterparts serve as the basis of gender inequity. The collection ends on an optimistic note and the last few essays talk about how to challenge current gender values.