Winning Your First Client: Understanding Selling in Practice

By Martin Bissett

***** Buy direct from the publisher at http: //store.cpatrendlines.com and SAVE *** "Winning Your First Client" presents the concept and practice of understanding why your accounting rm can bring more value to the table for a business than they get from their current accountants. It's all about defining why someone would buy from you before you ever speak to them, before you ever meet them, before you ever start the preparation for talking to them. Ultimately, this can be summed up in one question: "If I were to meet myself, would I be impressed to the extent of wanting to work together?" In case it's not clear yet: The "First Client" is you. It's about understanding that you must be perceived as professional, that you must understand the business owner's personal needs that drive their business's needs. If we don't know, how we can provide superior support to the business we want to win as a client? If we don't know, then we really can't expect our prospective clients to know either. This handbook will show you, step-by-step, how to win your first client... and then every new client after that. ."

• Format: Paperback
• Language: English
• ISBN: 098271470X
• ISBN13: 9780982714706
• Release Date: March 2015
• Publisher: CPA Trendlines
• Length: 72 Pages
• Weight: 0.21 lbs.
• Dimensions: 8.5" x 0.1" x 5.5"