Winning with Words: The Origins and Impact of Political Framing

By Brian F. Schaffner

Book Overview

Today's politicians devote great attention and care to framing their messages. Here Schaffner and Sellers bring together prominent scholars from political science, communication, and psychology in a tightly focused analysis of both the origins and the real-world impact of framing.

• Format: Paperback
• Language: English
• ISBN: 0415997941
• ISBN13: 9780415997942
• Release Date: August 2009
• Publisher: Routledge
• Length: 216 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 6.1" x 8.9"