Winning with Data and the Athlete Brand

By: Green, Fiona

For business leaders navigating the intersection of sports, marketing, and technology, this essential guide reveals how the emotional connection athletes create-memories that last decades beyond their final performances-represents vastly untapped commercial potential.

• Format: Hardcover
• Language: English
• ISBN: 1041207964
• ISBN13: 9781041207962
• Release Date: April 2026
• Publisher: Routledge
• Length: 194 Pages
• Weight: 1.04 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"