Winning the Story Wars: Why Those Who Tell-And Live-The Best Stories Will Rule the Future

by Jonah Sachs

Book Overview

Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1422143562
• ISBN13: 9781422143568
• Release Date: July 2012
• Publisher: Harvard Business Review Press
• Length: 288 Pages
• Weight: 1.32 lbs.
• Dimensions: 1.2" x 6.0" x 9.2"