Winning the Global TV News Game

By Johnston Carla Brooks and Carla Brooks Johnston

Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry-consumer relationship. It's a marketing approach - focusing on regional markets across the globe, looking at industry players and the hardware they had put in place. Much of this analysis is told by leading news media professionals who describe the latest thinking and newest developments in their own words.

• Format: Hardcover
• Language: English
• ISBN: 1032607750
• ISBN13: 9781032607757
• Release Date: December 2023
• Publisher: Routledge
• Length: 340 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"