Winning: The Business of Formula

By Russell Hotten

Formula One motor racing is today the richest and most powerful sport in the world. Combining glamor, engineering excellence, advanced technology, danger, and speed, it ranks alongside the Olympic... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1587990113
• ISBN13: 9781587990113
• Release Date: November 2000
• Publisher: Texere
• Length: 304 Pages
• Weight: 1.35 lbs.
• Dimensions: 9.5" x 1.3" x 6.5"

Customer Reviews

There is alot more to F1 than the racing

This book examines the sport outside of the actual racing. The cost of the series, the sponsorship, and the politics. It also examines the history of the sport to show how the sport evolved into what it is today. It highlights a few teams as examples of the way the teams approach the f1 environment. It is an interesting sport where Michael Schmaucher makes more in a year than the total budget of some of the less competative teams (i.e. Arrows). Don't be fooled by the Nov 2000 publication date. This is a book that was written in 1998 and then published for the US market in 2000. There is a final chapter that I am sure was supposed to be substituted for the original final chapter (It is in large part a cut and paste of the original final chapter), but due to poor editing both chapters are included in the book. Overall I enjoyed the book and found that it really helped my understanding of the sport. Before this book, I could never understand how the underfunded teams survived.

An informative behind the scenes look at Formula One

A well written book covering the various players (the teams, FIA, advertising, sponsors and the media) that make up Formula One today. The book traces the origins of the sport and how it has evolved into the media event that it is today. The book is an easy read and makes watching Formula One racing more interesting.