Winning Results with Google AdWords, Second Edition

By Andrew E. Goodman

Book Overview

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Run a Profitable Google AdWords Campaign

Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You'll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign

Create strategic groups of ads and keywordsUnderstand Google's Quality Score ad ranking system and quality-based biddingUse the keyword tool to your advantageDevelop a successful bidding strategyWrite, test, and refine winning adsFilter out inappropriate prospectsExpand proven ad campaignsMeasure success using Google Analytics and other methodsIncrease conversion rates

• Format: Paperback
• Language: English
• ISBN: 0071496564
• ISBN13: 9780071496568
• Release Date: December 2008
• Publisher: McGraw-Hill Education
• Length: 400 Pages
• Weight: 1.55 lbs.
• Dimensions: 0.8" x 7.3" x 9.2"

Customer Reviews

Excellent content, much better than the cover suggests

From the cover and title, I expected a rather low-end book, targeted at neophytes only. But I bought the book anyway (based on a strong recommendation from a peer) and was very pleased! Aside from the first few chapters (with many details about the history of search advertising), many chapters of this book are very helpful in getting up to speed on core, competent use of AdWords and similar tools.

Well worth it

I was skeptical at first. How much can you write about adwords. But the book had plenty of points I never considered or thought were important.

Still the Adwords bible

Maybe the reason people are still giving this book 5-star reviews is that it's crammed full of incredibly useful information. The 0.5% CTR limit is NOT the most important thing about Adwords, no matter what one of the other reviewers (Andreas Ramos) says. And although the limit is gone, keeping your CTR high is still critical to effective results. It's the nature of computer books to become outdated more rapidly than most other non-fiction categories. Writing about Google is particularly tough, as they are such a rapidly moving target. However, I'd say that 95% of the advice in this book still holds. Two years after publication, that's pretty good. Uniquely among the books in this area, Goodman writes in depth from many points of view: both the micro nuts-and-bolts stuff and the macro big-picture stuff. If you want to learn as much as you can about Adwords, get Goodman (and then Perry Marshall's book). I'm looking forward to the 2nd edition.

Excellent AdWords book

This is probably the best AdWords book that I've laid my hand on. It's is certainly much better than the similar book called "Google Advertising Guerrilla Tactics: Google Advertising A-z Plus 150 Killer Adwords Tips & Tricks". If you are deciding between these books, grab Winning Results With Google Adwords. Although that the 'Guerilla Tactics' book is newer, this book is much more useful. All books about AdWords are somehow outdated, but it's not really important. All the fundamental things are included in this comprehensive book. It has helped me to improve my AdWords campaign which is now more profitable, 'Guerilla Tactis' book failed to do that.

How to think about Pay Per Click Advertising

This is a truly excellent book. While, no doubt, there will be parts of this book that become stale in this fast changing environment it's more important to focus on the general principles he explains here and the comprehensive overview he presents on Pay Per Click advertising. Through this book you will learn the vocabulary and concepts that are applicable irrespective of the particular technological changes. Well worth the price of admission. Marcos Dinnerstein at http://www.parlo.com