Winning PR in the Wired World: Powerful Communications Strategies for the Noisy Digital Space

By Don Middleberg

No industry has been affected more permanently and positively by the Internet than public relations. Winning PR in the Wired World brings everyone from the CEO to the director of marketing up to... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0071363424
• ISBN13: 9780071363426
• Release Date: October 2000
• Publisher: McGraw-Hill
• Length: 235 Pages
• Weight: 1.25 lbs.
• Dimensions: 9.3" x 1.3" x 6.5"

Customer Reviews

The Brave New World of Communications

The whole world of advertising, marketing, public relations is in a chaotic state. Old rules just don't apply. Lines, hard cut in the corporate and consumer landscape are blurring and for the first time in a century we find ourselves scrambling to define who we are and what we do.I run a firm that provides tactical creative services to the corporate world. Don Middleberg's book makes one thing clear: This is a new millenium for any communications business. Any company that hopes to be heard above the din needs to understand the concepts illustrated in this book. "Winning PR in the Wired World" sounds a bell... a wake up call.Agile, smart, awake and aware companies can ride the wave or be left behind. Get this book.

From blends of online and offline campaigns

The Internet has radically changed the world of communications, and author Middleberg provides insights on this new communications realm in a book packed with real strategies used by top public relations professionals working online. From blends of online and offline campaigns to innovative methods of reaching new customers and investors, Winning PR in the Wired World is packed with reality-based ideas.

I love this book

Don Middleberg's book is wired PR genius. It's easy to read and straight to the point. He has many great tips on what the 21st century company should be doing to protect and promote a favorable image. There is no doubt that Mr. Middleberg knows his stuff!! Starting out my career as a "traditional" public relations person, Winning PR in a Wired World, makes it that much easier for me to grasp Cyber PR and know when to utilize it in a digital economy.Thanks Mr. Middleberg. I am waiting for your next book.

Very informative and practical advice

I've read a lot fo PR books and this one puts the rest to shame. Middleberg offers real world case studies and very practical advice for how to take your company into the 21st century via smart communications strategies and tactics. Winning PR illustrates how the line between pr and marketing are eliminated as the Internet has enabled us to communicate effficently and directly with your target audiences online. A must read for anyone who works in marketing or PR or is considering it.

Winning PR in the Wired World-- Required Reading

Leading edge - A required handbook for all executives, PR Practioners and PR students. Don Middleberg is one of the wired PR pioneers and innovators. He lays out a wired working blueprint for action. He hits all need-to-know points from Cyber-PR strategy to tactics. I appoint Don as the leading wired PR teacher in the world. I'm glad he's willing to share his exciting ideas with professionals and students. Don is a winner, and so is his Winning PR in a Wired World.