Winning E-Brand Strategies: Developing Your Online Business Profitability

By Martin Brighty

The authors built up a highly successful business selling luxury goods via the Web. Packed with practical guidelines on branding and marketing this volume shows how to turn a sluggish Website into a... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1904298540
• ISBN13: 9781904298540
• Release Date: January 2003
• Publisher: Spiro Pr
• Length: 240 Pages
• Weight: 0.90 lbs.
• Dimensions: 8.8" x 0.5" x 6.0"

Customer Reviews

Excellent Brand Marketing Resource

This book has it all, a great case study and plenty of worked examples.. the really good thing is this inst theory it all actually happened.Its full of easy to implement branding ideas for just about any web site.Great book, funny in places so it makes it enjoyable to read as it is.