Winning Clients in a Wired World: Seven Strategies for Growing Your Business Using Technology and the Web

By Kip Gregory

Book Overview

A valuable guide to making technology work for your business Now that the Internet bubble has burst, financial service professionals are looking for more realistic ways to use technology to their advantage. J. K. Lasser Pro Taming Technology offers easy and effective methods to do just that. This comprehensive guide puts what's available today in technology into a cohesive framework-one that offers a systematic way to think about and implement technology-to build and strengthen relationships with clients and prospects. J. K. Lasser Pro Taming Technology is a valuable resource for financial service professionals seeking clear, practical advice on using technology and the Internet to acquire and retain profitable business. This book provides readers with easy-to-use ideas and techniques to successfully incorporate technology into their business promotion.

• Format: Hardcover
• Language: English
• ISBN: 0471249750
• ISBN13: 9780471249757
• Release Date: March 2004
• Publisher: John Wiley & Sons
• Length: 288 Pages
• Weight: 1.15 lbs.
• Dimensions: 1.2" x 6.5" x 9.4"

Customer Reviews

An extremely valuable tool

This book should be the bible for anyone who is attempting to grow a business. It is effecively designed to nurture any entrepreneur venture. It is great!

practical advice for non-profits too

This book is terrific! Easy to read and packed with concrete, practical advice. I work in the non-profit sector and half expected that "Winning Clients" would not apply to me -- but it really does. The author's tips are practical, sensible, and applicable to virtually any situation in which you need to find clients/customers or funding/sponsors. He's also great at de-mystifying the "wired world" in a way that really helps you make the most out of technology. ...Who COULDN'T benefit from learning how to "work smarter, not harder"??

GREAT IDEAS

A great book that can be picked up and read for 10 minutes, 1/2 hr, or more depending on the amount of time available. Pick the chapter from the Contents and go. I like the TIPS and the Web Links. Working more efficiently in this wired world is what its all about and this book gives you a lot of Great Ideas. The communication chapter was the best part of the book.

Excellent Tips for Utilizing the Technology You Already Own

This is a must have resource for financial advisors and related professionals. Learn how to fully and effectively utilize the software and technology you already own to become a more efficient and profitable practitioner.

What a great resource!

This book is a must-read for anyone wanting to expand their business. Buy it today.