Winning at New Products: Creating Value Through Innovation

by Robert G. Cooper

Book Overview

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines...

• Format: Paperback
• Language: English
• ISBN: 0465093329
• ISBN13: 9780465093328
• Release Date: September 2017
• Publisher: Basic Books
• Length: 448 Pages
• Weight: 1.22 lbs.
• Dimensions: 1.2" x 6.0" x 9.0"