Winning At New Products: Creating Value Through Innovation

By Robert G. Cooper

Book Overview

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0465025781
• ISBN13: 9780465025787
• Release Date: July 2011
• Publisher: Basic Books
• Length: 408 Pages
• Weight: 1.16 lbs.
• Dimensions: 9.3" x 1.3" x 6.1"