Winning at Innovation: The A-To-F Model

by Philip Kotler and Fernando Trías de Bes

Book Overview

Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1137479175
• ISBN13: 9781137479174
• Release Date: January 2015
• Publisher: Palgrave MacMillan
• Length: 272 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.8" x 6.1" x 9.1"