Wine Sales and Distribution: The Secrets to Building a Consultative Selling Approach

by Paul Wagner, Byron Marlowe, John C Crotts, et al.

Book Overview

This expanded second edition includes new technologies and market changes post-COVID, this comprehensive book covers every element of consultative wine sales, from understanding the market and the customer to providing excellent customer service. It covers the principles, strategies, and practices employed by top-notch wine professionals.

• Format: Paperback
• Language: English
• ISBN: 1538185156
• ISBN13: 9781538185155
• Release Date: February 2024
• Publisher: Rowman & Littlefield Publishers
• Length: 314 Pages
• Weight: 1.02 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"