Wine Sales and Distribution: The Secrets to Building a Consultative Selling Approach

by Byron Marlowe, Paul Wagner, John C Crotts

This definitive book offers the first focused guide for developing personal wine-selling skills. The authors' approach is based on a clear understanding of the principles, strategies, and practices used by leading wine professionals. Step by step, the authors explain how to develop relationships, understand customer needs, and deliver both products and sales presentations in an efficient and effective way. Based on the authors' over six decades of...

• Format: Paperback
• Language: English
• ISBN: 1538117312
• ISBN13: 9781538117316
• Release Date: June 2019
• Publisher: Rowman & Littlefield Publishers
• Length: 208 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.7" x 5.9" x 8.9"