Wine Marketing

By C. Michael Hall, Richard Mitchell, Colin Michael Hall

Book Overview

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750654201
• ISBN13: 9780750654203
• Release Date: September 2007
• Publisher: Routledge
• Length: 376 Pages
• Weight: 0.85 lbs.
• Dimensions: 9.3" x 0.8" x 6.3"